nationwide.co.uk Overview
Alexa Rank
4,034
Daily Pageviews per Visitor
5.8
Daily Time on Site
6:22
Bounce Rate
20.3%
Search Traffic
21.3%
Total Sites Linking In
1,413
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
88.5% |
|
United States |
3.0% |
|
France |
2.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
140 |
|
United States |
42,519 |
|
France |
6,595 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nationwide |
11.89% |
|
nationwide login |
8.42% |
|
nationwide online banking |
5.76% |
|
nationwide building society |
3.2% |
|
mortgage interest rates |
2.65% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 6,617 | |
| 5,195 | |
| 6,548 | |
| 22,041 | |
| 5,040 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 4,467 | 3 | |
| 1,357 | 10 | |
| 851 | 24 | |
| 619 | 24 | |
| 130 | 50 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
prudential regulation authority |
397 | 28 |
|
financial conduct authority |
399 | 28 |
|
current account |
178 | 25 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
uk bank account |
47 | 22 |
|
car loan calculator |
44 | 65 |
|
student bank account |
44 | 25 |
|
buy to let mortgage calculator |
42 | 24 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
business account |
73 | 36 |
|
nationwide careers |
21 | 32 |
|
nationwide deferred compensation |
41 | 21 |
|
buy to let mortgage calculator |
44 | 24 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
buy to let mortgage |
64 | 62 |
|
online banking |
60 | 72 |
|
open bank account online |
55 | 70 |
|
how much mortgage can i get |
53 | 65 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
pay cheque |
19 | 2.3% |
|
flex student |
15 | 4.81% |
|
land registry house price index report |
13 | 2.04% |
|
house value calculator |
17 | 3.57% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 33.6% | |
| 25.8% | |
| 23.8% | |
| 21.3% | |
| 21.1% |
| Website | Referral Sites |
|---|---|
| 2.7 k | |
| 2.5 k | |
| 1.9 k | |
| 1.4 k | |
| 1.2 k |
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