halifax.co.uk Overview
Alexa Rank
22,041
Daily Pageviews per Visitor
1.5
Daily Time on Site
1:15
Bounce Rate
61.0%
Search Traffic
23.8%
Total Sites Linking In
1,207
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
81.6% |
|
United States |
4.2% |
|
Japan |
3.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
297 |
|
United States |
44,169 |
|
Japan |
14,716 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
halifax |
22.98% |
|
halifax online banking |
4.95% |
|
halifax online |
4.87% |
|
mortgage calculator |
4.48% |
|
halifax online login |
2.77% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 12,791 | |
| 5,195 | |
| 6,910 | |
| 6,548 | |
| 22,432 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 4,782 | 3 | |
| 4,473 | 3 | |
| 851 | 24 | |
| 131 | 49 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
mobile banking |
190 | 21 |
|
current account |
231 | 13 |
|
financial conduct authority |
156 | 3 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
bank business plan |
36 | 25 |
|
standing order |
32 | 28 |
|
premier account |
32 | 13 |
|
business banking |
31 | 31 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
nationwide |
59 | 61 |
|
mortgage comparison |
64 | 29 |
|
business bank account |
68 | 37 |
|
business account |
73 | 36 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
online banking |
57 | 72 |
|
open bank account online |
47 | 70 |
|
open bank account online uk |
47 | 60 |
|
uk online bank |
47 | 53 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
personal loan calculator |
49 | 0.04% |
|
what does per annum mean |
20 | 2.14% |
|
how much mortgage can i get |
25 | 1.28% |
|
buy to let mortgage rates |
15 | 4.96% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 33.6% | |
| 25.8% | |
| 25% | |
| 23.8% | |
| 2.2% |
| Website | Referral Sites |
|---|---|
| 2.7 k | |
| 1.9 k | |
| 1.7 k | |
| 1.2 k | |
| 196 |
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