natwest.com Overview
Alexa Rank
6,617
Daily Pageviews per Visitor
2.7
Daily Time on Site
4:22
Bounce Rate
22.1%
Search Traffic
21.1%
Total Sites Linking In
2,452
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
87.6% |
|
United States |
4.6% |
|
India |
0.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
108 |
|
United States |
21,799 |
|
India |
111,168 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
natwest |
14.09% |
|
natwest online banking |
5.98% |
|
natwest online |
4.49% |
|
natwest login |
2.59% |
|
natwest for intermediaries |
2.52% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 82,362 | |
| 5,195 | |
| 5,040 | |
| 4,034 | |
| 6,910 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 4,780 | 3 | |
| 1,357 | 10 | |
| 851 | 24 | |
| 619 | 24 | |
| 40 | 5 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
financial conduct authority |
76 | 15 |
|
prudential regulation authority |
54 | 6 |
|
current account |
146 | 18 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
bank iban number |
40 | 22 |
|
bov iban number |
38 | 12 |
|
international bank transfer |
36 | 22 |
|
iban uk |
34 | 14 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
rbs online banking |
48 | 23 |
|
rbs online |
47 | 17 |
|
rbs |
56 | 45 |
|
royal bank of scotland |
16 | 38 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
online banking |
58 | 72 |
|
buy to let mortgage |
50 | 62 |
|
how to find iban number |
50 | 59 |
|
how to get my iban number |
46 | 62 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
wells fargo lost card |
21 | 3.13% |
|
checker credit card |
10 | 4.26% |
|
uk bank account |
22 | 1.56% |
|
mortgage affordability calculator |
40 | 0.13% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 40.4% | |
| 33.6% | |
| 25% | |
| 21.3% | |
| 21.1% |
| Website | Referral Sites |
|---|---|
| 2.7 k | |
| 2.5 k | |
| 1.7 k | |
| 1.4 k | |
| 71 |
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