mpi.govt.nz Overview
Alexa Rank
158,397
Daily Pageviews per Visitor
3.9
Daily Time on Site
4:41
Bounce Rate
46.3%
Search Traffic
39%
Total Sites Linking In
1,520
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
56.1% |
|
United States |
6.3% |
|
Australia |
4.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
525 |
|
United States |
345,880 |
|
Australia |
55,804 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
mpi market insights |
2.71% |
|
mpi |
2.66% |
|
fit for a better world mpi |
1.61% |
|
ministry of primary industries |
1.52% |
|
mycoplasma bovis |
1.48% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 158,793 | |
| 283,410 | |
| 123,116 | |
| 232,590 | |
| 132,020 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,194 | 7 | |
| 586 | 10 | |
| 355 | 35 | |
| 169 | 17 | |
| 55 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
alert levels |
14 | 50 |
|
new zealand |
254 | 13 |
|
new zealanders |
50 | 6 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
nzbn |
33 | 29 |
|
nz business number |
33 | 15 |
|
covid nz |
32 | 25 |
|
nzbn number |
32 | 20 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
cattle |
62 | 43 |
|
allergen |
64 | 36 |
|
trevally |
52 | 28 |
|
whiting |
51 | 35 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
companies office |
29 | 16 |
|
new zealand government website |
23 | 57 |
|
company register |
22 | 59 |
|
ruc online |
20 | 52 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
mrl |
34 | 0.64% |
|
fsanz |
22 | 2.67% |
|
food safety plan |
17 | 4.85% |
|
dira |
23 | 2.6% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 56.5% | |
| 41.2% | |
| 39% | |
| 33.1% | |
| 31.8% |
| Website | Referral Sites |
|---|---|
| 1.9 k | |
| 1.8 k | |
| 1.5 k | |
| 1.5 k | |
| 1.3 k |
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