mbie.govt.nz Overview
Alexa Rank
158,793
Daily Pageviews per Visitor
2.1
Daily Time on Site
2:40
Bounce Rate
56.3%
Search Traffic
33.1%
Total Sites Linking In
1,472
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
48.6% |
|
United States |
6.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
395 |
|
United States |
232,203 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
mbie |
4.25% |
|
tenancy services |
3.19% |
|
kiwibuild |
3.11% |
|
bnpl |
2.96% |
|
immigration nz |
1.71% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 232,590 | |
| 123,116 | |
| 158,397 | |
| 95,759 | |
| 132,020 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 937 | 12 | |
| 355 | 35 | |
| 184 | 24 | |
| 55 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
public health |
5 | 157 |
|
alert levels |
32 | 90 |
|
new zealand |
211 | 44 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
covid support payments |
37 | 15 |
|
resurgence payment scheme |
37 | 8 |
|
wage subsidy nz |
35 | 26 |
|
resurgence support payment |
35 | 26 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
resurgence support payment |
57 | 26 |
|
wage subsidy nz |
19 | 26 |
|
oranga tamariki |
59 | 23 |
|
winz |
46 | 35 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pay equity |
41 | 60 |
|
companies office |
34 | 16 |
|
pike river recovery agency |
25 | 53 |
|
equal pay act |
24 | 58 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
ssif |
20 | 3.99% |
|
elected representatives |
14 | 4.9% |
|
hydroelectric power |
30 | 0.69% |
|
curious minds |
23 | 2.1% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 63.3% | |
| 57.7% | |
| 44.2% | |
| 33.1% | |
| 31.8% |
| Website | Referral Sites |
|---|---|
| 2.8 k | |
| 1.9 k | |
| 1.5 k | |
| 1.3 k | |
| 720 |
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