stats.govt.nz Overview
Alexa Rank
131,698
Daily Pageviews per Visitor
2.2
Daily Time on Site
3:24
Bounce Rate
55.4%
Search Traffic
57.1%
Total Sites Linking In
1,801
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
36.2% |
|
India |
26.3% |
|
United States |
8.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
392 |
|
India |
74,244 |
|
United States |
171,657 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
new zealand |
5.3% |
|
new zealand population |
4.34% |
|
csv file download |
2.2% |
|
nz population |
2.16% |
|
csv file |
1.98% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 182,953 | |
| 672,841 | |
| 161,354 | |
| 69,101 | |
| 144,900 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,715 | 122 | |
| 1,682 | 31 | |
| 413 | 27 | |
| 355 | 35 | |
| 169 | 17 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
ministry of health |
7 | 24 |
|
auckland |
24 | 3 |
|
new zealand |
98 | 26 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
interest |
32 | 51 |
|
fma nz |
27 | 14 |
|
interest nz |
27 | 9 |
|
retail payment system |
26 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
new zealander |
32 | 21 |
|
weather in new zealand |
56 | 28 |
|
bay of plenty |
53 | 27 |
|
maori culture |
51 | 29 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
retail payment system |
26 | 57 |
|
rbnz house prices immigration |
25 | 10 |
|
consumer price index |
24 | 15 |
|
companies office |
23 | 16 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
underutilization |
23 | 4.83% |
|
population of australia |
42 | 0.09% |
|
consumer price index |
43 | 0.11% |
|
highest unemployment rate |
17 | 3.09% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 57.1% | |
| 50.8% | |
| 42.2% | |
| 34.3% | |
| 11.8% |
| Website | Referral Sites |
|---|---|
| 4.4 k | |
| 1.8 k | |
| 1.5 k | |
| 1 k | |
| 634 |
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