melbourne.vic.gov.au Overview
Alexa Rank
54,161
Daily Pageviews per Visitor
3.0
Daily Time on Site
2:32
Bounce Rate
53.0%
Search Traffic
48.5%
Total Sites Linking In
2,265
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
89.6% |
|
United States |
2.9% |
|
Singapore |
0.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
562 |
|
United States |
144,523 |
|
Singapore |
30,204 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
melbourne |
13.42% |
|
melbourne australia |
2.35% |
|
melbourne map |
1.47% |
|
city of melbourne |
1.33% |
|
melbourne city |
1.07% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 262,544 | |
| 219,469 | |
| 36,270 | |
| 17,406 | |
| 13,953 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,408 | 37 | |
| 1,065 | 2,023 | |
| 483 | 1,078 | |
| 237 | 2,165 | |
| 62 | 9 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
human services |
0 | 0 |
|
active cases |
0 | 0 |
|
department of health |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
victoria |
36 | 53 |
|
vic australia |
35 | 25 |
|
victoria australia |
32 | 39 |
|
covid victoria |
29 | 22 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
victoria australia |
30 | 39 |
|
victoria |
20 | 53 |
|
weather melbourne |
61 | 44 |
|
phillip island |
50 | 33 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
melbourne website |
28 | 54 |
|
affordable housing |
23 | 70 |
|
affordable houseing |
23 | 60 |
|
where to do statutory declaration |
21 | 45 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
officeworks |
56 | 0.02% |
|
princess theatre |
25 | 2.04% |
|
creative spaces |
20 | 3.86% |
|
immigration museum melbourne |
13 | 4.72% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 48.5% | |
| 46.2% | |
| 45.8% | |
| 43.3% | |
| 30.7% |
| Website | Referral Sites |
|---|---|
| 2.8 k | |
| 2.3 k | |
| 2.1 k | |
| 1.4 k | |
| 456 |
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