coronavirus.vic.gov.au Overview
Alexa Rank
17,441
Daily Pageviews per Visitor
1.8
Daily Time on Site
2:14
Bounce Rate
57.1%
Search Traffic
51.4%
Total Sites Linking In
2,248
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
55.9% |
|
China |
29.0% |
|
United States |
2.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
531 |
|
China |
19,991 |
|
United States |
124,480 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
$450 |
2.03% |
|
rapid antigen test |
1.97% |
|
covid test payment |
1.39% |
|
450 covid payment |
1.25% |
|
covid isolation payment |
0.97% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 131,017 | |
| 77,872 | |
| 275,712 | |
| 6,488 | |
| 9,972 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 3,962 | 172 | |
| 1,509 | 88 | |
| 1,065 | 2,023 | |
| 350 | 6,198 | |
| 3 | 6,844 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
active cases |
4 | 43,952 |
|
human services |
20 | 13,544 |
|
department of health |
81 | 6,793 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
september 2021 |
28 | 32 |
|
coronavirus nsw |
26 | 11 |
|
services |
24 | 48 |
|
department of human services |
24 | 40 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
news victoria |
67 | 18 |
|
victoria news |
57 | 27 |
|
pfizer vaccine nsw |
65 | 22 |
|
lockdown extension |
67 | 17 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
vic exposure sites |
39 | 21 |
|
exposure sites melbourne |
37 | 21 |
|
covid exposure sites |
36 | 31 |
|
exposure sites |
36 | 31 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
stay home stay safe |
23 | 0.63% |
|
stay safe |
34 | 0.29% |
|
where to get astrazeneca vaccine |
10 | 4.57% |
|
travel exemption |
19 | 1.28% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 51.4% | |
| 43.7% | |
| 39.4% | |
| 29.3% | |
| 4.3% |
| Website | Referral Sites |
|---|---|
| 3.5 k | |
| 2.8 k | |
| 2.2 k | |
| 1.6 k | |
| 121 |
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