vicroads.vic.gov.au Overview
Daily Pageviews per Visitor
6.1
Daily Time on Site
6:20
Bounce Rate
24.2%
Search Traffic
46.1%
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
76.4% |
|
China |
15.7% |
|
United States |
2.1% |
| Rankings by Country | Alexa Rank # |
|---|
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
vicroads |
9.27% |
|
vic roads |
4.14% |
|
vicroads login |
3.93% |
|
vicroads rego check |
2.28% |
|
rego check |
1.64% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 17,189 | |
| 49,436 | |
| 75,603 | |
| 98,370 | |
| 56,745 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,065 | 2,023 | |
| 483 | 5 | |
| 350 | 6,199 | |
| 237 | 2,165 | |
| 3 | 6,844 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
human services |
2 | 4 |
|
active cases |
0 | 0 |
|
department of health |
2 | 4 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
melbourne lockdown |
41 | 37 |
|
vic exposure sites |
37 | 31 |
|
victoria roadmap |
37 | 24 |
|
dhhs |
36 | 40 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
dept of transport |
56 | 21 |
|
register car online |
66 | 22 |
|
learners license |
63 | 28 |
|
nsw car registration |
14 | 13 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
vic exposure sites |
37 | 21 |
|
exposure sites melbourne |
36 | 21 |
|
exposure sites |
36 | 31 |
|
covid victoria exposure sites |
35 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
write off |
34 | 0.28% |
|
sell my car |
46 | 0.06% |
|
aadt |
27 | 1.57% |
|
street signs |
39 | 0.27% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 52% | |
| 51.4% | |
| 46.1% | |
| 31.5% | |
| 4.8% |
| Website | Referral Sites |
|---|---|
| 2.8 k | |
| 2.2 k | |
| 871 | |
| 121 |
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