macpac.co.nz Overview
Alexa Rank
399,390
Daily Pageviews per Visitor
3.2
Daily Time on Site
4:02
Bounce Rate
39.8%
Search Traffic
35.2%
Total Sites Linking In
186
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
74.0% |
|
United States |
16.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
1,047 |
|
United States |
416,667 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
macpac |
31.55% |
|
macpac sale |
4.49% |
|
macpac nz |
3.63% |
|
mac pac |
3.08% |
|
macpac jackets |
1.86% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 287,362 | |
| 114,522 | |
| 137,695 | |
| 580,636 | |
| 898,238 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 60 | 10 | |
| 27 | 1 | |
| 23 | 43 | |
| 22 | 37 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
sleeping bag |
1 | 372 |
|
bleach |
8 | 90 |
|
jackets |
7 | 50 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
camp stove |
25 | 36 |
|
merrell |
23 | 54 |
|
tents |
23 | 44 |
|
snow shoes |
23 | 32 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
icebreaker |
62 | 48 |
|
camping gear |
72 | 43 |
|
hiking gear |
67 | 36 |
|
tents |
66 | 44 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
outdoor store |
34 | 71 |
|
buy sleeping bag |
27 | 53 |
|
vests for women |
26 | 68 |
|
winter sale |
25 | 60 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
vests for women |
19 | 3.26% |
|
afterpay |
56 | 0.02% |
|
neck gaiter |
34 | 0.23% |
|
thermal socks |
21 | 1.25% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 53.5% | |
| 46.3% | |
| 35.2% | |
| 31.6% | |
| 18.6% |
| Website | Referral Sites |
|---|---|
| 207 | |
| 186 | |
| 95 | |
| 89 | |
| 15 |
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