kathmandu.co.nz Overview
Alexa Rank
269,695
Daily Pageviews per Visitor
3.0
Daily Time on Site
3:29
Bounce Rate
38.2%
Search Traffic
34.7%
Total Sites Linking In
207
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
71.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
1,006 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kathmandu |
21.47% |
|
kathmandu nz |
3.93% |
|
kathmandu sale |
2.25% |
|
afterpay |
2.13% |
|
kathmandu jackets |
2.06% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 416,194 | |
| 106,123 | |
| 109,595 | |
| 86,443 | |
| 100,341 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 223 | 13 | |
| 60 | 10 | |
| 59 | 19 | |
| 58 | 24 | |
| 23 | 43 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
warehouse |
0 | 0 |
|
fair trade |
2 | 6 |
|
delivery address |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
zip |
36 | 57 |
|
zip pay |
36 | 37 |
|
nikwax |
23 | 36 |
|
camping stores |
23 | 29 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
outdoor brand |
55 | 19 |
|
outdoor gear |
58 | 36 |
|
nikwax |
54 | 36 |
|
rain coat |
77 | 41 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
zip pay |
36 | 55 |
|
winter sale |
35 | 60 |
|
buy tents |
34 | 58 |
|
kathmandu clearance |
33 | 50 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
kathmandu brand |
14 | 4.82% |
|
mens puffer jacket |
21 | 1.23% |
|
bottle lid |
18 | 2.74% |
|
360/7 |
26 | 2.03% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 37.1% | |
| 35.7% | |
| 34.7% | |
| 33.6% | |
| 26.8% |
| Website | Referral Sites |
|---|---|
| 463 | |
| 307 | |
| 207 | |
| 186 | |
| 155 |
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