bivouac.co.nz Overview
Alexa Rank
582,849
Daily Pageviews per Visitor
3.2
Daily Time on Site
3:22
Bounce Rate
36.8%
Search Traffic
49.6%
Total Sites Linking In
89
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
61.8% |
|
Australia |
19.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
1,504 |
|
Australia |
36,913 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
bivouac |
15.17% |
|
outdoor research |
3.07% |
|
bivouac stores in auckland |
3.03% |
|
icebreaker |
1.73% |
|
sleeping bags nz |
1.21% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 112,588 | |
| 812,660 | |
| 478,449 | |
| 2,044,573 | |
| 300,359 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 58 | 24 | |
| 27 | 1 | |
| 23 | 43 | |
| 2 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
fair trade |
0 | 0 |
|
head office |
0 | 0 |
|
store credit |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
rab |
56 | 42 |
|
mountain hardwear |
63 | 49 |
|
thermarest |
28 | 43 |
|
lowe alpine |
56 | 32 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
rab |
56 | 42 |
|
mountain hardwear |
63 | 49 |
|
thermarest |
28 | 43 |
|
lowe alpine |
56 | 32 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
outdoor online store |
37 | 50 |
|
buy sleeping bag |
37 | 53 |
|
outdoor store |
30 | 71 |
|
icebreaker sale |
26 | 50 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
gaiters |
37 | 0.37% |
|
carabiner |
51 | 0.05% |
|
northface |
52 | 0.03% |
|
hiking gear |
36 | 0.25% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 49.6% | |
| 45.2% | |
| 35.5% | |
| 34.2% | |
| Website | Referral Sites |
|---|---|
| 186 | |
| 155 | |
| 89 | |
| 74 | |
| 26 |
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