macpac.com.au Overview
Alexa Rank
138,187
Daily Pageviews per Visitor
3.2
Daily Time on Site
3:04
Bounce Rate
41.1%
Search Traffic
20.3%
Total Sites Linking In
95
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
58.5% |
|
United States |
3.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
2,501 |
|
United States |
421,468 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
macpac |
26.99% |
|
macpac sale |
5.23% |
|
macpac jacket |
1.81% |
|
mac pac |
1.75% |
|
rays outdoors |
1.48% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 87,248 | |
| 157,367 | |
| 39,290 | |
| 35,592 | |
| 124,923 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 59 | 19 | |
| 23 | 43 | |
| 22 | 37 | |
| 13 | 36 | |
| 2 | 16 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
sleeping bag |
3 | 68 |
|
bleach |
10 | 40 |
|
jackets |
6 | 38 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
sleeping bag liner |
26 | 34 |
|
gore tex jacket |
26 | 31 |
|
afterpay |
25 | 56 |
|
emergency blanket |
25 | 29 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
icebreaker |
62 | 48 |
|
camping equipment |
68 | 34 |
|
waterproof jacket |
61 | 32 |
|
duffel bags |
77 | 32 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
outdoor store |
34 | 71 |
|
womens down jackets clearance |
28 | 59 |
|
adventure store |
26 | 44 |
|
macpac sale |
24 | 17 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
hiking backpacks |
28 | 0.7% |
|
hiking backpack |
39 | 0.17% |
|
puffer jacket |
37 | 0.15% |
|
fleece |
45 | 0.1% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 60% | |
| 37.7% | |
| 32.6% | |
| 28.6% | |
| 20.3% |
| Website | Referral Sites |
|---|---|
| 307 | |
| 186 | |
| 143 | |
| 95 | |
| 62 |
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