kent.gov.uk Overview
Alexa Rank
326,600
Daily Pageviews per Visitor
1.7
Daily Time on Site
1:47
Bounce Rate
63.1%
Search Traffic
62%
Total Sites Linking In
1,873
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
71.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
7,788 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kent |
3.82% |
|
kent uk |
3.82% |
|
folkestone sports centre |
2.71% |
|
kcc |
2.24% |
|
school holidays 2021 kent |
1.72% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 269,973 | |
| 36,670 | |
| 82,352 | |
| 379,003 | |
| 55,975 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 37,663 | 20 | |
| 2,279 | 25 | |
| 1,534 | 23 | |
| 1,032 | 16 | |
| 643 | 31 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
brexit |
0 | 0 |
|
kent county |
89 | 12 |
|
canterbury |
21 | 6 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
lateral flow test |
24 | 38 |
|
pcr test near me |
22 | 36 |
|
book pcr test |
22 | 26 |
|
easter holiday 2022 |
22 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
book pcr test |
27 | 26 |
|
easter 2022 |
58 | 41 |
|
order lateral flow test |
55 | 29 |
|
when is half term |
54 | 12 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
30 hours free childcare |
28 | 23 |
|
free school meals |
25 | 51 |
|
kent online deal |
22 | 11 |
|
traveller sites |
22 | 50 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
half term 2022 |
15 | 3.8% |
|
birth certificates |
29 | 0.85% |
|
map of kent |
15 | 3.17% |
|
kent email |
14 | 4.15% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 62.3% | |
| 62% | |
| 55.4% | |
| 39.7% | |
| 24.5% |
| Website | Referral Sites |
|---|---|
| 2 k | |
| 1.9 k | |
| 1.7 k | |
| 1.2 k | |
| 1.1 k |
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