essex.gov.uk Overview
Alexa Rank
274,531
Daily Pageviews per Visitor
1
Daily Time on Site
1:48
Bounce Rate
64.2%
Search Traffic
58.9%
Total Sites Linking In
1,183
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
57.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
9,563 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
essex |
7.91% |
|
half term 2022 |
4.38% |
|
easter holidays 2022 |
3.84% |
|
fsm |
3.53% |
|
school holidays 2022 |
3.33% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 509,174 | |
| 352,750 | |
| 384,927 | |
| 270,883 | |
| 57,355 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,226 | 23 | |
| 1,032 | 16 | |
| 924 | 12 | |
| 643 | 31 | |
| 435 | 51 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
self isolate |
60 | 15 |
|
norfolk |
0 | 0 |
|
cabinet members |
205 | 14 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
when is half term |
26 | 12 |
|
road works |
25 | 17 |
|
school term dates |
25 | 14 |
|
roadworks near me |
25 | 11 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
council tax bands |
53 | 21 |
|
electoral roll |
61 | 32 |
|
when is half term |
54 | 12 |
|
council |
67 | 48 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
free school meals |
33 | 51 |
|
how old do you have to be to buy a lighter |
16 | 63 |
|
market position statement |
16 | 53 |
|
30 hours free childcare |
15 | 23 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
library |
61 | 0.02% |
|
birth certificate form pdf |
13 | 3.1% |
|
education portal |
40 | 0.12% |
|
esess hospital |
12 | 2.2% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 61.5% | |
| 60.3% | |
| 59.1% | |
| 58.9% | |
| 50% |
| Website | Referral Sites |
|---|---|
| 2 k | |
| 1.9 k | |
| 1.3 k | |
| 1.2 k | |
| 686 |
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