hants.gov.uk Overview
Alexa Rank
44,918
Daily Pageviews per Visitor
3.6
Daily Time on Site
2:30
Bounce Rate
37.8%
Search Traffic
41.5%
Total Sites Linking In
2,711
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
95.8% |
|
United States |
2.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
2,562 |
|
United States |
431,103 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
hampshire |
5.73% |
|
easter holidays 2022 |
2.53% |
|
low glycemic index foods |
2.09% |
|
hampshire school catchment |
1.52% |
|
hampshire county council |
1.51% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 285,932 | |
| 375,818 | |
| 84,301 | |
| 390,903 | |
| 352,362 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,259 | 25 | |
| 2,063 | 14 | |
| 1,026 | 16 | |
| 638 | 31 | |
| 2 | 32 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
public health england |
44 | 30 |
|
self isolate |
43 | 48 |
|
county council |
370 | 17 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
school holiday 2022 |
26 | 10 |
|
register birth |
24 | 12 |
|
traveller sites |
22 | 6 |
|
renew blue badge |
22 | 6 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
council tax |
55 | 36 |
|
book a covid test |
61 | 26 |
|
nhs covid test |
9 | 26 |
|
pay council tax |
54 | 22 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
30 hours free childcare |
29 | 23 |
|
traveller sites |
22 | 50 |
|
buy with confidence |
20 | 43 |
|
bus pass online |
19 | 41 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
dvla licence check |
23 | 1.28% |
|
covid variant |
27 | 0.25% |
|
recycling centre |
19 | 3.1% |
|
portsmouth population |
14 | 4.49% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 88.2% | |
| 62.8% | |
| 60.9% | |
| 59.2% | |
| 41.5% |
| Website | Referral Sites |
|---|---|
| 2.7 k | |
| 1.9 k | |
| 1.7 k | |
| 1.2 k | |
| 368 |
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