norfolk.gov.uk Overview
Alexa Rank
390,903
Daily Pageviews per Visitor
1.7
Daily Time on Site
1:35
Bounce Rate
58.6%
Search Traffic
59.7%
Total Sites Linking In
2,030
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
91.9% |
|
United States |
6.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
7,534 |
|
United States |
402,841 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
norfolk |
4.11% |
|
yot |
3.93% |
|
norfolk county council |
2.86% |
|
norwich castle |
2.68% |
|
school holidays 2022 |
2.61% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 285,932 | |
| 635,828 | |
| 271,925 | |
| 191,202 | |
| 375,818 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 52,027 | 9 | |
| 1,227 | 23 | |
| 1,032 | 16 | |
| 925 | 12 | |
| 659 | 21 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
suffolk |
40 | 14 |
|
norfolk |
613 | 21 |
|
norwich city |
35 | 20 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
catchment area |
23 | 31 |
|
may half term 2019 |
23 | 7 |
|
half term 2019 |
22 | 7 |
|
autumn term |
20 | 12 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
council tax |
55 | 36 |
|
book a covid test |
61 | 26 |
|
order lateral flow test |
55 | 29 |
|
pcr test near me |
58 | 36 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
free school meals |
25 | 51 |
|
noise solutions |
15 | 24 |
|
30 hours free childcare |
14 | 23 |
|
ict solutions |
10 | 14 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
half term |
20 | 2.21% |
|
school holidays |
37 | 0.35% |
|
terminus post quem |
20 | 3.27% |
|
school holidays 2022 |
23 | 0.86% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 61.9% | |
| 59.7% | |
| 59.2% | |
| 54.8% | |
| 32.9% |
| Website | Referral Sites |
|---|---|
| 2.2 k | |
| 2 k | |
| 1.3 k | |
| 1.2 k | |
| 1.1 k |
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