kayak.com.au Overview
Alexa Rank
105,152
Daily Pageviews per Visitor
2.8
Daily Time on Site
2:38
Bounce Rate
36.8%
Search Traffic
49.8%
Total Sites Linking In
161
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
88.2% |
|
New Zealand |
0.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
1,516 |
|
New Zealand |
21,860 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kayak |
5.07% |
|
kayak flights |
4.78% |
|
cheap flights |
2.31% |
|
kayak hotels |
1.82% |
|
flights |
1.27% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 81,778 | |
| 18,017 | |
| 43,322 | |
| 140,788 | |
| 44,474 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
sydney to gold coast |
43 | 23 |
|
flights to brisbane |
43 | 23 |
|
flights to perth |
42 | 19 |
|
adelaide to sydney |
41 | 17 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
flights to hawaii |
74 | 46 |
|
budget rent a car |
69 | 53 |
|
flight to london |
71 | 33 |
|
last minute flights |
67 | 49 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cheap flights |
68 | 70 |
|
cheap flights to delhi |
59 | 63 |
|
cheap flights to india |
58 | 64 |
|
cheap flights australia |
56 | 59 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
cheap flights australia |
22 | 2.78% |
|
hostel sydney |
14 | 4.35% |
|
perth airport arrivals |
20 | 4.33% |
|
sofitel dubai downtown |
21 | 0.79% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 60.8% | |
| 49.8% | |
| 41.2% | |
| 38.5% | |
| 22.5% |
| Website | Referral Sites |
|---|---|
| 319 | |
| 318 | |
| 161 | |
| 101 | |
| 63 |
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