lastminute.com.au Overview
Alexa Rank
140,511
Daily Pageviews per Visitor
2.6
Daily Time on Site
3:16
Bounce Rate
27.0%
Search Traffic
57.7%
Total Sites Linking In
178
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
65.2% |
|
United Kingdom |
15.4% |
|
United States |
4.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
2,705 |
|
United Kingdom |
24,316 |
|
United States |
335,903 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
last minute |
2.25% |
|
last minute hotel deals |
1.99% |
|
lastminute |
1.34% |
|
accommodation |
1.33% |
|
cheap flights |
1.29% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 33,422 | |
| 45,060 | |
| 219,899 | |
| 42,517 | |
| 17,834 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 54 | 1 | |
| 23 | 4 | |
| 11 | 1 | |
| 7 | 8 | |
| 3 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
granite |
0 | 0 |
|
sandy beach |
0 | 0 |
|
national parks |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
qt gold coast |
37 | 22 |
|
budget car hire |
35 | 34 |
|
budget car rental |
34 | 62 |
|
thrifty car rental |
34 | 56 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
air ticket |
70 | 43 |
|
flights to ibiza |
65 | 23 |
|
japan airlines |
71 | 54 |
|
flights to australia |
74 | 36 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cheap flights |
53 | 70 |
|
cheap accommodation sydney |
46 | 29 |
|
cheap hotels |
44 | 70 |
|
hawaii deals |
43 | 61 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
westin sydney |
25 | 1.72% |
|
albany accommodation |
14 | 4.53% |
|
edgewater motel |
12 | 4.86% |
|
cheap hotels |
53 | 0.03% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 57.7% | |
| 53.8% | |
| 44.2% | |
| 40.3% | |
| 37.8% |
| Website | Referral Sites |
|---|---|
| 643 | |
| 558 | |
| 319 | |
| 178 | |
| 177 |
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