kathmandu.com.au Overview
Alexa Rank
82,428
Daily Pageviews per Visitor
4.3
Daily Time on Site
3:24
Bounce Rate
36.7%
Search Traffic
35.3%
Total Sites Linking In
307
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
68.0% |
|
India |
12.8% |
|
New Zealand |
0.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
2,106 |
|
India |
112,708 |
|
New Zealand |
27,662 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kathmandu |
23.63% |
|
kathmandu sale |
3.83% |
|
kathmandu jacket |
2.18% |
|
kathmandu australia |
1.39% |
|
katmandu |
1.14% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 138,408 | |
| 160,001 | |
| 37,705 | |
| 215,795 | |
| 264,040 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 60 | 10 | |
| 59 | 19 | |
| 42 | 4 | |
| 36 | 24 | |
| 20 | 40 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
sleeping bag |
2 | 0 |
|
bleach |
2 | 33 |
|
advertised price |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
hiking backpack |
36 | 39 |
|
camp stove |
36 | 36 |
|
hiking back packs |
36 | 8 |
|
drybag |
34 | 22 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
hiking backpack |
66 | 39 |
|
sea to summit |
58 | 44 |
|
hiking bag |
62 | 23 |
|
ski jackets |
63 | 30 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
camp store |
31 | 51 |
|
outdoor store |
29 | 71 |
|
adventure store |
29 | 44 |
|
camping store |
28 | 57 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
rain jacket |
41 | 0.14% |
|
autumn sale |
23 | 0.89% |
|
teva arrowood |
26 | 1.69% |
|
camping gear |
43 | 0.1% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 50.5% | |
| 37% | |
| 35.3% | |
| 34.7% | |
| 18.7% |
| Website | Referral Sites |
|---|---|
| 307 | |
| 225 | |
| 207 | |
| 196 | |
| 95 |
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