thenorthface.com.au Overview
Alexa Rank
223,167
Daily Pageviews per Visitor
3.6
Daily Time on Site
2:41
Bounce Rate
22.7%
Search Traffic
42.2%
Total Sites Linking In
116
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
86.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
4,242 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
the north face |
11.77% |
|
north face |
8.54% |
|
northface |
3.44% |
|
north face jacket |
2.77% |
|
north face australia |
2.51% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 98,389 | |
| 973,724 | |
| 211,785 | |
| 69,263 | |
| 150,686 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
norhtface |
29 | 12 |
|
northface returns |
29 | 10 |
|
the north face surge |
25 | 21 |
|
the north face uk |
23 | 15 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
arcteryx |
33 | 52 |
|
arc'teryx |
67 | 48 |
|
fjallraven |
63 | 54 |
|
salomon |
67 | 52 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
north face sale |
29 | 55 |
|
north face sales |
22 | 58 |
|
north face outlet store |
18 | 6 |
|
the north face sale |
18 | 50 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
north face beanie |
19 | 2.25% |
|
north face backpack |
47 | 0.08% |
|
nuptse |
23 | 2.63% |
|
the north face jacket |
27 | 0.75% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 65.5% | |
| 54.8% | |
| 43.2% | |
| 42.2% | |
| 19.7% |
| Website | Referral Sites |
|---|---|
| 366 | |
| 170 | |
| 116 | |
| 95 | |
| 15 |
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