iabtechlab.com Overview
Alexa Rank
42,477
Daily Pageviews per Visitor
1.5
Daily Time on Site
1:49
Bounce Rate
70.9%
Search Traffic
49.4%
Total Sites Linking In
617
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
India |
24.9% |
|
United States |
15.7% |
|
Israel |
5.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
India |
30,129 |
|
United States |
49,648 |
|
Israel |
4,452 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
iab |
4.49% |
|
ads.txt |
3.2% |
|
iab tech lab |
1.92% |
|
ads txt |
1.77% |
|
iab tech lab app-ads.txt |
1.7% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 24,611 | |
| 41,461 | |
| 39,935 | |
| 138,981 | |
| 9,365 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 131 | 14 | |
| 93 | 14 | |
| 92 | 11 | |
| 36 | 49 | |
| 2 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
forward thinking |
0 | 0 |
|
mobile apps |
6 | 20 |
|
publishers |
25 | 15 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
openrtb vs prebid |
32 | 12 |
|
header bidding |
29 | 37 |
|
managed header bidding solutions |
29 | 13 |
|
deal id debugging |
29 | 6 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
viewability |
58 | 31 |
|
header bidding |
59 | 37 |
|
connected tv |
54 | 32 |
|
ad exchange |
48 | 39 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
seller json |
33 | 56 |
|
openrtb vs prebid |
32 | 56 |
|
safe frame vs iframe |
30 | 27 |
|
managed header bidding solutions |
29 | 49 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
google ads.txt |
15 | 2.64% |
|
what is ctv |
21 | 1.65% |
|
safe frame |
15 | 2.69% |
|
sellers.json ezoic |
9 | 3.67% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 54.3% | |
| 51.9% | |
| 49.4% | |
| 27.6% | |
| 0.9% |
| Website | Referral Sites |
|---|---|
| 3.5 k | |
| 3.2 k | |
| 963 | |
| 617 | |
| 482 |
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