healthcare.gov Overview
Alexa Rank
4,111
Daily Pageviews per Visitor
8.92
Daily Time on Site
5:40
Bounce Rate
37.6%
Search Traffic
29.9%
Total Sites Linking In
12,714
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
85.2% |
|
India |
2.3% |
|
Pakistan |
1.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
1,350 |
|
India |
64,284 |
|
Pakistan |
25,125 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
health insurance |
3.56% |
|
affordable care act |
1.83% |
|
marketplace |
1.52% |
|
obamacare |
1.21% |
|
healthcare marketplace |
0.96% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 123,317 | |
| 43,944 | |
| 39,001 | |
| 4,271 | |
| 130,538 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 4,962 | 96 | |
| 638 | 532 | |
| 620 | 20 | |
| 491 | 2 | |
| 115 | 21 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
health insurance |
100 | 125 |
|
health plan |
106 | 137 |
|
affordable care act |
14 | 74 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
kaiser permanente |
38 | 62 |
|
kaiser |
34 | 63 |
|
kaiser insurance |
33 | 35 |
|
major health insurance carriers |
32 | 8 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
short term health insurance plans |
27 | 25 |
|
short term medical insurance |
57 | 29 |
|
medicaid income limits 2017 |
51 | 15 |
|
supplemental insurance |
65 | 33 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
affordable health insurance |
59 | 66 |
|
affordable care act |
56 | 19 |
|
health insurance companies |
51 | 65 |
|
cost sharing |
50 | 64 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
grievance |
45 | 0.13% |
|
va health benefits |
24 | 2.44% |
|
dental insurance texas |
29 | 1.1% |
|
ppo vs hsa |
25 | 2.13% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 71.1% | |
| 70.3% | |
| 61.9% | |
| 60.1% | |
| 29.9% |
| Website | Referral Sites |
|---|---|
| 13.7 k | |
| 12.7 k | |
| 1.2 k | |
| 929 | |
| 514 |
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