kff.org Overview
Alexa Rank
38,979
Daily Pageviews per Visitor
1.4
Daily Time on Site
2:03
Bounce Rate
74.7%
Search Traffic
58.8%
Total Sites Linking In
13,724
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
70.6% |
|
India |
4.5% |
|
Pakistan |
3.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
9,960 |
|
India |
124,441 |
|
Pakistan |
27,146 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kaiser family foundation |
1.91% |
|
kaiser |
0.8% |
|
social determinants of health |
0.76% |
|
us population |
0.67% |
|
covid-19 |
0.67% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 98,918 | |
| 4,160 | |
| 122,660 | |
| 11,017 | |
| 79,432 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 5,636 | 37 | |
| 4,966 | 96 | |
| 2,582 | 73 | |
| 639 | 531 | |
| 241 | 58 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
cost sharing |
465 | 181 |
|
health insurance |
506 | 252 |
|
medicaid services |
211 | 74 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
cms |
40 | 61 |
|
centers for medicare and medicaid services |
39 | 38 |
|
cms healthcare |
39 | 25 |
|
fee for service |
38 | 30 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
federal poverty guidelines |
29 | 37 |
|
federal poverty level 2018 |
56 | 44 |
|
tennessee medicaid |
27 | 23 |
|
2018 federal poverty guidelines |
19 | 31 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
affordable care act |
61 | 19 |
|
medicare vs medicaid |
41 | 63 |
|
medicaid vs medicare |
41 | 64 |
|
how much does medicaid cost |
41 | 65 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
covid death rate by age |
20 | 0.78% |
|
what percent of americans are vaccinated |
12 | 4.06% |
|
age demographics |
24 | 1.74% |
|
aca insurance |
30 | 0.82% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 58.8% | |
| 57.8% | |
| 50% | |
| 39.8% | |
| 30.2% |
| Website | Referral Sites |
|---|---|
| 19.7 k | |
| 13.7 k | |
| 12.7 k | |
| 7.8 k | |
| 5.1 k |
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