healthinsurance.org Overview
Alexa Rank
124,772
Daily Pageviews per Visitor
1.4
Daily Time on Site
2:04
Bounce Rate
73.7%
Search Traffic
72.1%
Total Sites Linking In
929
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
67.2% |
|
Canada |
2.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
33,308 |
|
Canada |
64,440 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
health insurance |
9.21% |
|
affordable care act |
2.06% |
|
medicaid application |
1.8% |
|
health insurance quotes |
1.61% |
|
medicaid eligibility |
0.84% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 4,712 | |
| 49,648 | |
| 40,264 | |
| 2,412,022 | |
| 132,522 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 4,969 | 96 | |
| 639 | 531 | |
| 621 | 20 | |
| 116 | 21 | |
| 6 | 13 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
health insurance |
524 | 20 |
|
health plan |
363 | 17 |
|
affordable care act |
416 | 23 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
obama care plans |
41 | 23 |
|
dental insurance |
40 | 53 |
|
health insurance for children |
40 | 23 |
|
health insurance premiums |
40 | 21 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
health care |
72 | 45 |
|
2018 federal poverty level chart |
16 | 30 |
|
medicaid vs medicare |
64 | 42 |
|
how much is health insurance |
66 | 28 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
affordable care act |
64 | 19 |
|
health insurance cost calculator |
55 | 66 |
|
affordable health insurance |
49 | 66 |
|
health insurance cost estimator |
48 | 66 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
how does hsa work |
23 | 2.97% |
|
indemnity health insurance |
21 | 3.54% |
|
tennessee medicaid |
23 | 2.63% |
|
hmo meaning |
28 | 0.71% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 72.1% | |
| 59.2% | |
| 59.2% | |
| 29.7% | |
| Website | Referral Sites |
|---|---|
| 13.7 k | |
| 12.7 k | |
| 1.2 k | |
| 929 | |
| 64 |
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