digital.nhs.uk Overview
Alexa Rank
139,729
Daily Pageviews per Visitor
1.7
Daily Time on Site
2:00
Bounce Rate
61.1%
Search Traffic
59.6%
Total Sites Linking In
6,119
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
71.6% |
|
United States |
2.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
2,603 |
|
United States |
289,774 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nhs email |
5.42% |
|
nhs |
5.22% |
|
nhs login |
4.75% |
|
eps tracker |
4.39% |
|
nhs mail |
3.2% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 50,248 | |
| 100,936 | |
| 59,409 | |
| 359,694 | |
| 149,928 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 4,643 | 146 | |
| 4,384 | 15 | |
| 1,809 | 48 | |
| 590 | 19 | |
| 430 | 130 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
nhs staff |
69 | 92 |
|
social care |
345 | 58 |
|
nhs england |
232 | 32 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
nhsx |
24 | 17 |
|
emrad |
24 | 8 |
|
nhs jobs |
22 | 41 |
|
gp at hand |
22 | 17 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
nhs jobs |
53 | 41 |
|
gp near me |
52 | 31 |
|
nhs covid test |
9 | 26 |
|
walk in vaccination centre |
49 | 24 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
nhs website |
38 | 52 |
|
nhs 111 online |
31 | 31 |
|
111 online |
30 | 39 |
|
nhs number online |
28 | 24 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
bitrat |
18 | 2.67% |
|
nhs.uk |
26 | 4.74% |
|
digital inclusion |
23 | 2.41% |
|
seft |
25 | 1.06% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 66.3% | |
| 59.6% | |
| 44.2% | |
| 25.8% | |
| 3.3% |
| Website | Referral Sites |
|---|---|
| 9.5 k | |
| 6.1 k | |
| 2.7 k | |
| 1 k | |
| 733 |
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