service.nhs.uk Overview
Alexa Rank
139,960
Daily Pageviews per Visitor
3.4
Daily Time on Site
1:58
Bounce Rate
22.2%
Search Traffic
13.7%
Total Sites Linking In
301
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
95.3% |
|
United States |
2.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
1,738 |
|
United States |
329,266 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nhs login |
32.37% |
|
nhs covid pass |
8.6% |
|
nhs log in |
5.02% |
|
nhs app login |
4.81% |
|
nhs app |
4.65% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 98,895 | |
| 13,367 | |
| 8,435,017 | |
| - | |
| - |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
nhs email |
26 | 32 |
|
nhs email login |
25 | 20 |
|
nhs mail |
24 | 30 |
|
nhsmail login |
24 | 24 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
nhs jobs |
53 | 41 |
|
nhs direct |
26 | 22 |
|
nhs track and trace |
20 | 14 |
|
nhs email |
46 | 32 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
nhs login online |
36 | 13 |
|
nhs online login |
29 | 43 |
|
how to get nhs covid pass |
19 | 26 |
|
online nhs covid pass service |
19 | 13 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
nhs covid letter |
10 | 4.05% |
|
nhs covid pass letter |
12 | 4.58% |
|
covid pass letter |
10 | 3.59% |
|
nhs |
51 | 0.04% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 19% | |
| 13.7% | |
| 3.4% | |
| 0.9% | |
| Website | Referral Sites |
|---|---|
| 1 k | |
| 571 | |
| 301 | |
| 82 |
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