data.gov.uk Overview
Alexa Rank
19,195
Daily Pageviews per Visitor
1.5
Daily Time on Site
2:22
Bounce Rate
49.5%
Search Traffic
25.8%
Total Sites Linking In
6,186
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
77.7% |
|
China |
8.0% |
|
Hong Kong |
3.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
302 |
|
China |
26,858 |
|
Hong Kong |
3,196 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
uk |
4.11% |
|
gov uk |
3.96% |
|
covid cases uk |
3.78% |
|
uk covid cases |
3.78% |
|
uk covid |
2.89% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 24,411 | |
| 18,926 | |
| 8,747 | |
| 22,742 | |
| 8,594 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 6,539 | 145 | |
| 5,133 | 52 | |
| 4,635 | 146 | |
| 393 | 1,336 | |
| 308 | 54 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
care homes |
0 | 0 |
|
social care |
4 | 2 |
|
office for national statistics |
11 | 15 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
youth crime statistics uk 2021 |
32 | 7 |
|
nhs covid test results |
31 | 19 |
|
england size |
31 | 19 |
|
gva |
30 | 45 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
covid-19 vaccine |
69 | 32 |
|
nhs vaccine |
15 | 29 |
|
covid vaccine booking |
65 | 35 |
|
worldometer coronavirus |
22 | 44 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
land registry house price index report |
43 | 16 |
|
land registry house price index |
37 | 14 |
|
house price index |
33 | 63 |
|
uk house prices |
31 | 68 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
second vaccine |
13 | 4.44% |
|
covid tests |
17 | 2.35% |
|
corona case |
21 | 0.84% |
|
vaccination |
43 | 0.12% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 67.7% | |
| 63.5% | |
| 56.3% | |
| 35.9% | |
| 25.8% |
| Website | Referral Sites |
|---|---|
| 31.7 k | |
| 14.3 k | |
| 9.5 k | |
| 6.8 k | |
| 6.2 k |
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