ons.gov.uk Overview
Alexa Rank
24,092
Daily Pageviews per Visitor
3.9
Daily Time on Site
2:36
Bounce Rate
62.0%
Search Traffic
63.8%
Total Sites Linking In
14,269
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
51.1% |
|
United States |
5.6% |
|
India |
4.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
860 |
|
United States |
49,469 |
|
India |
63,764 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
uk population |
5.19% |
|
uk gdp |
3.31% |
|
uk inflation |
1.93% |
|
ons |
1.52% |
|
inflation uk |
1.33% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 19,091 | |
| 18,620 | |
| 8,741 | |
| 6,413 | |
| 35,437 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 80,624 | 98 | |
| 6,541 | 145 | |
| 2,408 | 36 | |
| 393 | 1,336 | |
| 308 | 54 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
petition |
0 | 0 |
|
house of commons |
0 | 0 |
|
uk government |
236 | 99 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
hm government |
32 | 17 |
|
map |
31 | 79 |
|
test |
29 | 70 |
|
hmrc annual report |
28 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
usa gdp |
71 | 39 |
|
us gdp |
71 | 50 |
|
turkey gdp |
32 | 35 |
|
denmark population |
58 | 38 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
retail sales |
32 | 78 |
|
land registry house price index report |
32 | 16 |
|
housing price index |
31 | 60 |
|
retail industry |
29 | 66 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
youth age |
24 | 0.99% |
|
rural urban |
17 | 4.51% |
|
uk time |
60 | 0.01% |
|
girl names |
51 | 0.04% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 63.8% | |
| 55% | |
| 36% | |
| 31.5% | |
| 27.2% |
| Website | Referral Sites |
|---|---|
| 31.7 k | |
| 25.1 k | |
| 14.3 k | |
| 6.6 k | |
| 6.2 k |
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