publishing.service.gov.uk Overview
Alexa Rank
8,688
Daily Pageviews per Visitor
1.2
Daily Time on Site
2:04
Bounce Rate
80.1%
Search Traffic
35.3%
Total Sites Linking In
31,661
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
51.7% |
|
China |
8.2% |
|
United States |
4.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
237 |
|
China |
16,470 |
|
United States |
20,680 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
exomars rover name |
0.32% |
|
customs declaration service |
0.29% |
|
64/8 |
0.25% |
|
automotive engineering higher apprenticeships 2022 september |
0.23% |
|
کیت تست کرونا |
0.22% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 490 | |
| 19,120 | |
| 27,000 | |
| 24,521 | |
| 7,107 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 101,210 | 135 | |
| 80,572 | 98 | |
| 6,538 | 145 | |
| 1,171 | 861 | |
| 308 | 54 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
northern ireland |
13 | 56 |
|
uk government |
6 | 57 |
|
local authority |
5 | 157 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
uk |
49 | 55 |
|
covid uk |
43 | 32 |
|
coronavirus uk |
43 | 27 |
|
national insurance number |
42 | 35 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
pre settled status |
24 | 23 |
|
uk visas and immigration |
12 | 26 |
|
spouse visa |
55 | 28 |
|
uk visa processing time |
50 | 27 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
gov uk find electoral office |
51 | 12 |
|
companies house |
44 | 17 |
|
govuk find elecorate office |
40 | 47 |
|
uk companies house |
39 | 21 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
rural or urban |
17 | 3.29% |
|
dbs account |
19 | 2.35% |
|
british education system |
20 | 3.48% |
|
british postal codes |
21 | 2.67% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 62.4% | |
| 55.9% | |
| 54.4% | |
| 35.3% | |
| 30.9% |
| Website | Referral Sites |
|---|---|
| 139.2 k | |
| 31.7 k | |
| 25.1 k | |
| 14.3 k | |
| 4.4 k |
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