covid19.nhs.uk Overview
Alexa Rank
758,841
Daily Pageviews per Visitor
1.9
Daily Time on Site
1:19
Bounce Rate
65.9%
Search Traffic
52.6%
Total Sites Linking In
3,944
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
88.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
39,215 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nhs app |
7.32% |
|
nhs covid |
6.31% |
|
nhs covid app |
6.26% |
|
nhs test and trace |
3.69% |
|
nhs |
3.11% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 78,181 | |
| 167,424 | |
| 143,345 | |
| 111,412 | |
| 9,610 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 435 | 130 | |
| 298 | 1,592 | |
| 12 | 1,668 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
technical problem |
2 | 232,813 |
|
spread of coronavirus |
7 | 66,555 |
|
contact tracing |
45 | 10,405 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
order lateral flow test |
22 | 29 |
|
nhs login |
21 | 32 |
|
order lateral flow tests |
21 | 18 |
|
nhs isolation note |
21 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
covid vaccine booking |
65 | 35 |
|
book second covid vaccine |
62 | 21 |
|
nhs login |
51 | 32 |
|
nhs covid vaccine |
9 | 29 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
nhs website |
39 | 52 |
|
where can i get lateral flow test kits |
20 | 52 |
|
nhs free covid test |
19 | 9 |
|
nhs 111 online |
19 | 31 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
nhs website |
20 | 2.45% |
|
nhs uk |
31 | 0.59% |
|
test and trace |
16 | 2% |
|
track and trace |
44 | 0.07% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 52.6% | |
| 38.1% | |
| 12.5% | |
| 3.8% | |
| 0.2% |
| Website | Referral Sites |
|---|---|
| 6 k | |
| 3.9 k | |
| 1 k | |
| 725 | |
| 578 |
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