111.nhs.uk Overview
Alexa Rank
155,548
Daily Pageviews per Visitor
7
Daily Time on Site
3:48
Bounce Rate
30.1%
Search Traffic
45.4%
Total Sites Linking In
5,983
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
93.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
2,522 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
111 |
40.9% |
|
nhs |
16.97% |
|
111 online |
5.45% |
|
nhs uk |
4.12% |
|
nhs 111 |
3.76% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,720,958 | |
| - | |
| 726,522 | |
| 584,113 | |
| - |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 298 | 1,592 | |
| 12 | 1,704 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
technical problem |
0 | 0 |
|
spread of coronavirus |
0 | 0 |
|
contact tracing |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
negative covid test |
18 | 18 |
|
if negative |
17 | 8 |
|
uk emergency number |
16 | 20 |
|
negative test |
16 | 15 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
nhs login |
51 | 32 |
|
nhs covid vaccine |
9 | 29 |
|
book second covid vaccine |
62 | 21 |
|
nhs vaccine |
15 | 29 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
111 online |
33 | 39 |
|
nhs online |
33 | 10 |
|
111 nhs online |
26 | 21 |
|
nhs 111 online |
24 | 31 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
nhs choices |
23 | 2.03% |
|
nhs services |
18 | 1.74% |
|
isolation |
41 | 0.15% |
|
health advice |
19 | 1.21% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 69.2% | |
| 45.7% | |
| 45.4% | |
| Website | Referral Sites |
|---|---|
| 6 k | |
| 3.9 k | |
| 318 |
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