cambridgema.gov Overview
Alexa Rank
169,104
Daily Pageviews per Visitor
1.7
Daily Time on Site
1:50
Bounce Rate
60.9%
Search Traffic
49.7%
Total Sites Linking In
1,284
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
80.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
32,534 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
cambridge public library |
8.07% |
|
cambridge ma |
5.98% |
|
cambridge |
3.44% |
|
cambridge massachusetts |
3.4% |
|
cambridge library |
2.41% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 44,096 | |
| 34,598 | |
| 371,610 | |
| 247,339 | |
| 5,920 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 3,094 | 93 | |
| 1,979 | 22 | |
| 561 | 57 | |
| 239 | 11 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
public health |
36 | 31 |
|
city hall |
151 | 20 |
|
cambridge |
1,146 | 30 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
ma excise tax |
32 | 17 |
|
boston |
30 | 61 |
|
massachusetts primary 2018 |
28 | 35 |
|
sample ballot |
27 | 36 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
cambridge uk |
51 | 35 |
|
cambridge united kingdom |
78 | 24 |
|
cambidge |
26 | 7 |
|
cambridge cambridgeshire |
52 | 18 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pay excise tax |
34 | 58 |
|
free covid testing near me |
33 | 70 |
|
find my polling place ma |
33 | 59 |
|
where to vote |
31 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
personnel |
54 | 0.04% |
|
canal park |
26 | 1.85% |
|
hard water |
38 | 0.25% |
|
community school |
27 | 1.47% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 49.7% | |
| 41.3% | |
| 37.4% | |
| 13.2% | |
| Website | Referral Sites |
|---|---|
| 5.6 k | |
| 3 k | |
| 1.3 k | |
| 442 | |
| 20 |
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