mass.gov Overview
Alexa Rank
6,026
Daily Pageviews per Visitor
2.60
Daily Time on Site
2:35
Bounce Rate
51.0%
Search Traffic
59.8%
Total Sites Linking In
18,826
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
85.3% |
|
China |
6.3% |
|
South Africa |
2.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
1,035 |
|
China |
18,989 |
|
South Africa |
3,479 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
massachusetts |
1.9% |
|
mass rmv |
1.27% |
|
rmv |
0.71% |
|
ma state |
0.53% |
|
mass tax connect |
0.51% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 10,766 | |
| 42,907 | |
| 59,035 | |
| 6,323 | |
| 51,953 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 224,173 | 56 | |
| 6,996 | 100 | |
| 3,093 | 93 | |
| 239 | 11 | |
| 6 | 4 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
editorial boards |
0 | 0 |
|
elizabeth warren |
0 | 0 |
|
boston globe |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
massachusetts primary 2018 |
37 | 35 |
|
massachusetts primary election 2018 |
36 | 36 |
|
massachusetts elections 2018 |
35 | 30 |
|
voter registration |
34 | 50 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
bill galvin |
68 | 24 |
|
ma primaries 2018 |
68 | 28 |
|
rmv-3 form |
49 | 5 |
|
massachusetts democratic primary 2018 |
70 | 26 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
www.paybyplatema pay.com |
51 | 11 |
|
pay by plate ma |
50 | 15 |
|
paybyplatema online |
46 | 59 |
|
pay by plate massachusetts |
43 | 15 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
brookline ma county |
19 | 4.27% |
|
priority partners |
32 | 0.86% |
|
septic tank cleaning near me |
22 | 2.47% |
|
michael hlady |
11 | 3.76% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 59.8% | |
| 39.6% | |
| 30% | |
| 15.1% | |
| 7.3% |
| Website | Referral Sites |
|---|---|
| 25.8 k | |
| 18.8 k | |
| 5.6 k | |
| 3 k | |
| 46 |
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