cityofboston.gov Overview
Alexa Rank
254,404
Daily Pageviews per Visitor
1.7
Daily Time on Site
3:38
Bounce Rate
35.3%
Search Traffic
43%
Total Sites Linking In
1,974
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
99.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
40,989 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
city of boston |
3.78% |
|
boston |
2.56% |
|
boston assessing |
2.43% |
|
city of boston assessing |
2.3% |
|
boston zip code |
1.58% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 44,620 | |
| 181,567 | |
| 168,623 | |
| 33,950 | |
| 278,747 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 3,094 | 93 | |
| 843 | 8 | |
| 239 | 11 | |
| 42 | 45 | |
| 6 | 4 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
public health |
0 | 0 |
|
community center |
1 | 1 |
|
city hall |
3 | 187 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
www.paybyplatema pay.com |
37 | 37 |
|
ma |
33 | 57 |
|
ez pass ma |
30 | 45 |
|
ezpass ma |
30 | 45 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
charlestown boston |
68 | 24 |
|
south end boston |
66 | 29 |
|
allston boston |
63 | 22 |
|
charlestown |
48 | 36 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pay by plate ma |
44 | 15 |
|
paybyplatema online |
43 | 59 |
|
pay by plate massachusetts |
38 | 15 |
|
www.paybyplatema pay.com |
37 | 11 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
boston real estate |
29 | 0.68% |
|
boston ma zip code |
35 | 0.63% |
|
pay boston parking ticket |
21 | 3.25% |
|
thehub |
36 | 0.58% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 43% | |
| 36.9% | |
| 19% | |
| 13.6% | |
| 7.7% |
| Website | Referral Sites |
|---|---|
| 5.6 k | |
| 3 k | |
| 2 k | |
| 318 | |
| 46 |
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