boston.gov Overview
Alexa Rank
43,653
Daily Pageviews per Visitor
3.3
Daily Time on Site
3:48
Bounce Rate
46.9%
Search Traffic
37.7%
Total Sites Linking In
3,030
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
82.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
9,823 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
boston |
8.91% |
|
boston ma |
5.1% |
|
boston massachusetts |
2.89% |
|
city of boston |
1.24% |
|
boston city hall |
1.12% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 264,299 | |
| 10,778 | |
| 173,055 | |
| 6,052 | |
| 33,055 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 6,999 | 100 | |
| 3,094 | 93 | |
| 1,978 | 22 | |
| 239 | 11 | |
| 42 | 45 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
center for disease control |
21 | 465 |
|
department of public health |
12 | 634 |
|
public health |
106 | 293 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
gis mapping |
38 | 37 |
|
massachusetts business search |
37 | 30 |
|
gis |
36 | 56 |
|
massachusetts corporation search |
36 | 31 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
seaport restaurants |
67 | 29 |
|
boston maps |
61 | 24 |
|
maps boston |
60 | 27 |
|
map boston |
60 | 24 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
find my polling place ma |
45 | 59 |
|
pay by plate ma |
43 | 15 |
|
paybyplatema online |
42 | 59 |
|
pay parking ticket boston |
41 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
market near me |
32 | 0.58% |
|
free covid testing |
23 | 0.6% |
|
pay |
60 | 0.01% |
|
business certificate |
23 | 1.66% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 58.8% | |
| 50.4% | |
| 45.1% | |
| 37.7% | |
| 14.6% |
| Website | Referral Sites |
|---|---|
| 18.8 k | |
| 5.6 k | |
| 3 k | |
| 2 k | |
| 1.3 k |
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