airnewzealand.com.au Overview
Alexa Rank
220,976
Daily Pageviews per Visitor
4.3
Daily Time on Site
4:56
Bounce Rate
24.1%
Search Traffic
41.6%
Total Sites Linking In
198
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
92.5% |
|
New Zealand |
6.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
2,023 |
|
New Zealand |
3,542 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
air new zealand |
34.45% |
|
air nz |
5.42% |
|
airnewzealand |
3.25% |
|
airnz |
2.22% |
|
air new zealand flights |
1.51% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 4,456,346 | |
| 36,684 | |
| 230,062 | |
| 1,086,681 | |
| 2,553,959 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 212 | 29 | |
| 39 | 45 | |
| 30 | 3 | |
| 1 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
auckland |
5 | 2 |
|
new zealand |
11 | 5 |
|
air new zealand |
22 | 2 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
air new zealand route map |
41 | 19 |
|
air new zealand reservations |
40 | 15 |
|
air new zealand singapore |
39 | 13 |
|
star alliance member |
38 | 28 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
air new |
54 | 16 |
|
air n |
57 | 11 |
|
air new zealand cargo |
22 | 13 |
|
airpoint |
49 | 15 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
air new zealand airlines website |
54 | 15 |
|
air new zealand sale |
49 | 55 |
|
air new zealand toll free number |
46 | 55 |
|
air new zealand check in online |
44 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
niue |
49 | 0.07% |
|
air new zealand booking |
17 | 4.95% |
|
premium economy |
36 | 0.25% |
|
flights to bali |
36 | 0.23% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 52.3% | |
| 42% | |
| 41.6% | |
| 32.3% | |
| 27.3% |
| Website | Referral Sites |
|---|---|
| 1.8 k | |
| 957 | |
| 198 | |
| 56 | |
| 17 |
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