airnewzealand.com.sg Overview
Alexa Rank
861,928
Daily Pageviews per Visitor
4.7
Daily Time on Site
5:12
Bounce Rate
35.1%
Search Traffic
40%
Total Sites Linking In
17
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
51.6% |
|
Singapore |
21.4% |
|
New Zealand |
6.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
126,927 |
|
Singapore |
15,299 |
|
New Zealand |
17,693 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
air new zealand |
57.05% |
|
new zealand air |
6.72% |
|
new zealand airlines |
4.15% |
|
star alliance members |
3.98% |
|
star alliance |
2.28% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 4,030,135 | |
| - | |
| 12,250,242 | |
| 181,226 | |
| 1,480,273 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
air new zealand baggage allowance |
27 | 15 |
|
air new zealand excess baggage |
26 | 8 |
|
air new zealand manage my booking |
25 | 12 |
|
air new zealand logo |
24 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
koru |
50 | 33 |
|
air new zealand frequent flyer |
18 | 15 |
|
new zealand flights |
63 | 27 |
|
airnew |
50 | 12 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
air new zealand airlines website |
39 | 15 |
|
air new zealand check in online |
37 | 54 |
|
air new zealand online check in |
35 | 10 |
|
air new zealand website |
30 | 40 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
star alliance airlines |
43 | 0.12% |
|
air new zealand contact |
19 | 3.83% |
|
air new zealand flights |
32 | 0.58% |
|
air china |
54 | 0.02% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 41.8% | |
| 40% | |
| 27.8% | |
| Website | Referral Sites |
|---|---|
| 198 | |
| 56 | |
| 24 | |
| 17 |
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