aetna.com Overview
Alexa Rank
4,576
Daily Pageviews per Visitor
8.37
Daily Time on Site
5:08
Bounce Rate
21.1%
Search Traffic
21.5%
Total Sites Linking In
5,805
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
91.8% |
|
Canada |
1.1% |
|
India |
0.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
848 |
|
Canada |
8,619 |
|
India |
108,144 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
aetna login |
15.48% |
|
aetna |
13.14% |
|
aetna dental |
3.6% |
|
aetna navigator |
3.35% |
|
cvs caremark |
2.44% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 80,503 | |
| 208,366 | |
| 4,156 | |
| 4,271 | |
| 4,111 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 638 | 532 | |
| 323 | 12 | |
| 291 | 14 | |
| 29 | 8 | |
| 6 | 5 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
health coverage |
4 | 1 |
|
health insurance |
7 | 2 |
|
health plan |
39 | 11 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
medicare vs medicaid |
31 | 44 |
|
medicare advantage plans |
31 | 41 |
|
medicaid vs medicare |
30 | 42 |
|
prior authorization |
29 | 31 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
first health part d |
46 | 26 |
|
anthem health insurance |
18 | 32 |
|
nurse hotline |
55 | 21 |
|
blue cross |
63 | 48 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
aetna find a doctor |
40 | 12 |
|
affordable health insurance |
38 | 66 |
|
hmo vs ppo |
37 | 64 |
|
ppo vs hmo |
37 | 65 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
basic life insurance |
17 | 4.89% |
|
cvs caremark.com |
20 | 4.48% |
|
ppo health insurance |
26 | 1.61% |
|
better health |
36 | 0.39% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 57.1% | |
| 29.9% | |
| 22.8% | |
| 21.5% | |
| 20.1% |
| Website | Referral Sites |
|---|---|
| 12.7 k | |
| 5.8 k | |
| 4.5 k | |
| 349 | |
| 312 |
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