humana.com Overview
Alexa Rank
16,466
Daily Pageviews per Visitor
5.3
Daily Time on Site
6:05
Bounce Rate
23.7%
Search Traffic
22.8%
Total Sites Linking In
4,497
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
88.3% |
|
India |
2.1% |
|
Canada |
0.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
2,190 |
|
India |
99,561 |
|
Canada |
21,942 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
humana |
10.15% |
|
humana pharmacy |
4.58% |
|
humana dental |
4.35% |
|
humana login |
3.98% |
|
humana medicare |
2.63% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 50,162 | |
| 43,944 | |
| 11,965 | |
| 4,271 | |
| 647,297 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 734 | 38 | |
| 389 | 29 | |
| 323 | 12 | |
| 115 | 21 | |
| 102 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
covid-19 vaccines |
0 | 0 |
|
unitedhealth group |
0 | 0 |
|
health plan |
102 | 15 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
my medicare |
47 | 42 |
|
united healthcare dental |
40 | 39 |
|
how to sign up for medicare |
40 | 35 |
|
medicare part a and b |
40 | 30 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
united healthcare dental |
51 | 39 |
|
blue cross blue shield |
64 | 64 |
|
medicare helpline |
63 | 21 |
|
medicare aep |
57 | 19 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
dental insurance for seniors |
54 | 56 |
|
medicare official website |
53 | 15 |
|
hmo vs ppo |
53 | 64 |
|
ppo vs hmo |
53 | 65 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
aetna medicare advantage |
30 | 0.92% |
|
humana military provider login |
26 | 2.39% |
|
specialty pharmacy |
32 | 0.71% |
|
anthem medicare supplement |
21 | 2.92% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 61.9% | |
| 57.1% | |
| 34.7% | |
| 22.8% | |
| 7.4% |
| Website | Referral Sites |
|---|---|
| 17.1 k | |
| 4.6 k | |
| 4.5 k | |
| 1.2 k | |
| 277 |
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