zurich.com.hk Overview
Alexa Rank
537,971
Daily Pageviews per Visitor
3
Daily Time on Site
2:26
Bounce Rate
47.8%
Search Traffic
54.6%
Total Sites Linking In
59
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Hong Kong |
51.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Hong Kong |
6,710 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
zurich |
17.64% |
|
zurich insurance |
17.45% |
|
zurich travel insurance |
4.23% |
|
蘇黎世 |
3.57% |
|
蘇黎世 旅遊保險 索償 |
3.42% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 539,327 | |
| 758,975 | |
| 116,984 | |
| 1,347,917 | |
| 145,633 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
car insurance |
30 | 59 |
|
fire insurance |
28 | 29 |
|
commercial liability insurance |
28 | 27 |
|
商業保險 |
27 | 6 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
car insurance |
66 | 59 |
|
fire insurance |
65 | 29 |
|
insurance company |
61 | 35 |
|
risk engineering |
57 | 12 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
hk insurance company |
34 | 49 |
|
best travel insurance hong kong |
31 | 50 |
|
insurance online |
25 | 62 |
|
buy insurance |
25 | 65 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
zurich insurance company |
18 | 2.26% |
|
travel insurance hong kong |
12 | 4.95% |
|
zio |
35 | 0.33% |
|
medical insurance |
45 | 0.05% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 61.5% | |
| 54.6% | |
| 28.6% | |
| 21.7% | |
| Website | Referral Sites |
|---|---|
| 106 | |
| 96 | |
| 62 | |
| 59 | |
| 41 |
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