axa.com.hk Overview
Alexa Rank
132,943
Daily Pageviews per Visitor
4.9
Daily Time on Site
2:43
Bounce Rate
26.6%
Search Traffic
25.6%
Total Sites Linking In
106
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Hong Kong |
24.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Hong Kong |
6,014 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
axa |
18.03% |
|
axa hk |
6.7% |
|
axa login |
3.88% |
|
axa travel insurance |
3.04% |
|
axa hong kong |
3.03% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 609,519 | |
| 644,113 | |
| 113,760 | |
| 48,285 | |
| 340,539 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 3 | 10 | |
| 2 | 62 | |
| 1 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
accident insurance |
0 | 0 |
|
accidental deaths |
0 | 0 |
|
armed forces |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
domestic helper insurance hong kong |
32 | 8 |
|
accident and health insurance |
30 | 13 |
|
motor insurance |
29 | 30 |
|
accident insurance policy |
25 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
axa motor insurance |
53 | 12 |
|
axa health |
52 | 18 |
|
health insurance |
66 | 57 |
|
axa email |
56 | 9 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
hk insurance company |
42 | 49 |
|
buy insurance |
34 | 65 |
|
best travel insurance hong kong |
25 | 50 |
|
company medical insurance |
20 | 60 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
car insurance |
59 | 0.01% |
|
critical illness plan |
25 | 0.83% |
|
disability insurance |
43 | 0.1% |
|
income protection cover |
9 | 4.16% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 40% | |
| 25.6% | |
| 24.7% | |
| 23.3% | |
| Website | Referral Sites |
|---|---|
| 106 | |
| 100 | |
| 96 | |
| 59 | |
| 41 |
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