zappos.com Overview
Alexa Rank
1,646
Daily Pageviews per Visitor
4.35
Daily Time on Site
3:26
Bounce Rate
42.1%
Search Traffic
31.5%
Total Sites Linking In
6,966
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
80.4% |
|
Japan |
3.0% |
|
China |
2.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
620 |
|
Japan |
5,560 |
|
China |
35,634 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
zappos |
7.33% |
|
zappos shoes |
1.9% |
|
vans |
0.85% |
|
adidas |
0.73% |
|
cole haan |
0.7% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 5,600 | |
| 644 | |
| 7,337 | |
| 553 | |
| 2,933 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 4,371 | 44 | |
| 2,054 | 48 | |
| 1,109 | 38 | |
| 57 | 120 | |
| 13 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
macy's thanksgiving day parade |
0 | 0 |
|
health and safety |
0 | 0 |
|
holiday season |
5 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
shoe sale |
52 | 34 |
|
lace up sandals |
49 | 25 |
|
mens |
48 | 40 |
|
tahari |
48 | 38 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
shoe sale |
69 | 34 |
|
shoe store near me |
21 | 39 |
|
dress shoes |
64 | 41 |
|
mens dress shoes |
63 | 40 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
shoes for women |
68 | 74 |
|
loafers for men |
65 | 74 |
|
loafers for women |
64 | 72 |
|
boots for men |
63 | 74 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
women's hiking shorts |
24 | 4.83% |
|
yellow vans old skool |
18 | 4.51% |
|
blackstone shoes |
20 | 4.08% |
|
adidas mens running shoes |
18 | 4.58% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 36.2% | |
| 31.5% | |
| 30.2% | |
| 25.3% | |
| 23% |
| Website | Referral Sites |
|---|---|
| 12.4 k | |
| 10.4 k | |
| 7 k | |
| 2.6 k | |
| 1.8 k |
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