nordstrom.com Overview
Alexa Rank
628
Daily Pageviews per Visitor
3.73
Daily Time on Site
4:06
Bounce Rate
40.2%
Search Traffic
30.1%
Total Sites Linking In
12,421
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
71.8% |
|
Japan |
8.5% |
|
China |
3.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
287 |
|
Japan |
1,070 |
|
China |
15,201 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nordstrom |
8.36% |
|
nordstrom rack |
3.96% |
|
nordstrom anniversary sale |
0.44% |
|
kate spade |
0.39% |
|
nordstroms |
0.37% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 546 | |
| 2,885 | |
| 2,767 | |
| 1,602 | |
| 3,291 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 4,370 | 44 | |
| 3,486 | 30 | |
| 2,053 | 48 | |
| 1,109 | 38 | |
| 191 | 25 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
macy's thanksgiving day parade |
0 | 0 |
|
health and safety |
14 | 111 |
|
holiday season |
10 | 41 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
bcbgeneration |
49 | 40 |
|
tumi backpack sale |
44 | 24 |
|
travel tote |
44 | 24 |
|
boat shoes |
43 | 44 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
sephora |
75 | 73 |
|
white house black market |
65 | 58 |
|
clarks |
62 | 58 |
|
swarovski |
26 | 58 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
free people |
64 | 70 |
|
shoes for women |
63 | 74 |
|
backpacks for women |
61 | 74 |
|
briefcase for men |
61 | 73 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
fiorentini and baker |
23 | 3.13% |
|
towson mall |
31 | 0.83% |
|
hooded sweater |
17 | 4.94% |
|
chaco wayfarer |
19 | 4.24% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 32.1% | |
| 31.4% | |
| 30.1% | |
| 24.8% | |
| 22.8% |
| Website | Referral Sites |
|---|---|
| 12.4 k | |
| 10.4 k | |
| 7 k | |
| 4.1 k | |
| 2.2 k |
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