waitrose.com Overview
Alexa Rank
37,507
Daily Pageviews per Visitor
1.9
Daily Time on Site
3:04
Bounce Rate
52.1%
Search Traffic
39.8%
Total Sites Linking In
3,779
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
84.7% |
|
United States |
2.3% |
|
Netherlands |
1.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
501 |
|
United States |
123,610 |
|
Netherlands |
16,406 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
waitrose |
10.71% |
|
waitrose near me |
1.32% |
|
how to cook bacon in the oven |
1.08% |
|
waitrose delivery |
0.79% |
|
waitrose online |
0.64% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 19,627 | |
| 21,150 | |
| 6,752 | |
| 5,339 | |
| 7,278 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 6,659 | 32 | |
| 2,841 | 7 | |
| 2,715 | 10 | |
| 887 | 16 | |
| 766 | 31 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
face coverings |
4 | 146 |
|
hand sanitisers |
0 | 0 |
|
baking trays |
125 | 6 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
mighty pea |
44 | 16 |
|
meatless farm |
43 | 21 |
|
tropical juice |
41 | 15 |
|
fridge raiders |
41 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
dash water |
16 | 27 |
|
beyond meat |
70 | 49 |
|
oatly |
83 | 45 |
|
yorkshire pudding |
75 | 47 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
online supermarket |
54 | 55 |
|
alcohol free wine |
53 | 55 |
|
free damm |
52 | 22 |
|
online grocery |
51 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
sesame snaps |
19 | 2.59% |
|
etihad super seller login |
16 | 2.71% |
|
gluten free rolled oats |
19 | 4.01% |
|
lap cheong |
26 | 1.46% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 43.7% | |
| 39.8% | |
| 37.6% | |
| 29.4% | |
| 20.8% |
| Website | Referral Sites |
|---|---|
| 7 k | |
| 4.4 k | |
| 3.8 k | |
| 1.8 k | |
| 1.8 k |
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