ocado.com Overview
Alexa Rank
19,783
Daily Pageviews per Visitor
9.6
Daily Time on Site
7:26
Bounce Rate
32.6%
Search Traffic
20.3%
Total Sites Linking In
1,827
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
81.4% |
|
United States |
2.1% |
|
India |
1.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
269 |
|
United States |
80,357 |
|
India |
130,945 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
ocado |
14.77% |
|
hendricks gin |
1.01% |
|
picard shop |
0.64% |
|
ocado uk |
0.61% |
|
online supermarket |
0.47% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 21,551 | |
| 37,102 | |
| 6,792 | |
| 7,371 | |
| 5,383 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 6,659 | 32 | |
| 2,841 | 7 | |
| 2,715 | 10 | |
| 887 | 16 | |
| 766 | 31 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
face coverings |
0 | 0 |
|
hand sanitisers |
0 | 0 |
|
baking trays |
39 | 2 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
white claw |
45 | 45 |
|
grated mozzarella |
43 | 12 |
|
mcvities gold bar |
41 | 11 |
|
yop |
40 | 41 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
white claw |
62 | 45 |
|
jack daniels |
18 | 52 |
|
smirnoff ice |
20 | 40 |
|
tesco direct |
33 | 36 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
online supermarket |
54 | 55 |
|
alcohol free wine |
53 | 55 |
|
free damm |
52 | 22 |
|
online grocery |
51 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
energy gum |
16 | 3.58% |
|
pulsin |
19 | 4.29% |
|
vermouth rosso |
22 | 2.55% |
|
pieminister |
22 | 2.05% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 43.1% | |
| 39.4% | |
| 37.3% | |
| 29.2% | |
| 20.3% |
| Website | Referral Sites |
|---|---|
| 7 k | |
| 4.4 k | |
| 3.8 k | |
| 1.8 k | |
| 1.8 k |
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