morrisons.com Overview
Alexa Rank
21,150
Daily Pageviews per Visitor
4.0
Daily Time on Site
4:52
Bounce Rate
37.7%
Search Traffic
37.6%
Total Sites Linking In
1,816
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
85.6% |
|
Pakistan |
1.6% |
|
United States |
1.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
247 |
|
Pakistan |
19,092 |
|
United States |
129,271 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
morrisons |
19.96% |
|
morrisons online groceries |
3.51% |
|
ratatouille recipe |
3.17% |
|
morrison |
1.39% |
|
morrisons near me |
1.03% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 6,752 | |
| 7,278 | |
| 19,627 | |
| 37,507 | |
| 5,339 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,841 | 7 | |
| 2,715 | 10 | |
| 1,467 | 20 | |
| 887 | 16 | |
| 766 | 31 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
northern ireland |
0 | 0 |
|
charity |
4 | 9 |
|
supermarket |
9 | 11 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
plenish almond milk unsweetened |
42 | 9 |
|
candy kittens |
41 | 24 |
|
love corn |
41 | 23 |
|
oppo ice cream |
41 | 16 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
cafe patron |
57 | 25 |
|
waitrose |
55 | 46 |
|
frozen blueberries |
56 | 24 |
|
the morrison |
75 | 24 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
online supermarket |
53 | 55 |
|
online grocery |
51 | 63 |
|
alcohol free wine |
51 | 55 |
|
online grocery uk |
51 | 62 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
yop |
41 | 0.19% |
|
minor figures |
23 | 0.8% |
|
white claw |
45 | 0.09% |
|
kinder maxi |
17 | 2.69% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 40.2% | |
| 39.8% | |
| 37.6% | |
| 29.4% | |
| 20.8% |
| Website | Referral Sites |
|---|---|
| 4.4 k | |
| 3.9 k | |
| 3.8 k | |
| 1.8 k | |
| 1.8 k |
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