thefragranceshop.co.uk Overview
Alexa Rank
182,313
Daily Pageviews per Visitor
3.0
Daily Time on Site
3:18
Bounce Rate
47.2%
Search Traffic
51.2%
Total Sites Linking In
299
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
65.1% |
|
United States |
6.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
5,982 |
|
United States |
241,880 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
the fragrance shop |
5.56% |
|
fragrance shop |
4.39% |
|
perfume shop |
4.05% |
|
the perfume shop |
3.77% |
|
limited edition perfume |
3.38% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 125,289 | |
| 150,082 | |
| 490,727 | |
| 189,647 | |
| 127,306 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 682 | 36 | |
| 648 | 25 | |
| 318 | 2 | |
| 98 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
bubble baths |
1 | 3 |
|
festive season |
1 | 1 |
|
perfumes |
151 | 46 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
hugo boss |
34 | 54 |
|
perfume direct |
34 | 19 |
|
calvin klein eternity for men |
32 | 24 |
|
perfume notes |
32 | 23 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
acqua di gio |
61 | 43 |
|
versace eros |
65 | 41 |
|
davidoff cool water |
74 | 37 |
|
elie saab perfume |
63 | 24 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
buy perfume online |
44 | 53 |
|
perfume store |
43 | 55 |
|
buy perfume |
43 | 55 |
|
cheap perfumes |
39 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
buy perfume |
19 | 2.12% |
|
ariana grande perfume |
29 | 0.62% |
|
bleu de chanel |
43 | 0.08% |
|
parfum |
38 | 0.26% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 62.9% | |
| 51.4% | |
| 51.2% | |
| 46.6% | |
| 28.9% |
| Website | Referral Sites |
|---|---|
| 452 | |
| 393 | |
| 299 | |
| 43 | |
| 12 |
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