fragrancedirect.co.uk Overview
Alexa Rank
159,026
Daily Pageviews per Visitor
4.0
Daily Time on Site
2:53
Bounce Rate
57.6%
Search Traffic
32.8%
Total Sites Linking In
393
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
51.3% |
|
United States |
12.9% |
|
India |
11.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
5,043 |
|
United States |
141,782 |
|
India |
135,920 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
fragrance direct |
13.11% |
|
fragrance |
2.45% |
|
perfume shop |
2.4% |
|
perfume direct |
1.78% |
|
fragrancedirect |
1.33% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 187,045 | |
| 142,944 | |
| 81,055 | |
| 29,260 | |
| 482,865 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 884 | 3 | |
| 681 | 36 | |
| 648 | 25 | |
| 98 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
bubble baths |
3 | 1,597 |
|
festive season |
3 | 1,596 |
|
perfumes |
74 | 63 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
dior sauvage |
36 | 45 |
|
chanel perfume |
36 | 39 |
|
dior sauvage edt |
31 | 20 |
|
alien mugler |
31 | 18 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
mont blanc perfume |
65 | 26 |
|
alien perfume |
65 | 31 |
|
thierry mugler |
55 | 38 |
|
amouage |
61 | 34 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
perfume store |
45 | 55 |
|
buy perfume online |
44 | 53 |
|
buy perfume |
41 | 55 |
|
online perfume shop |
38 | 55 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
joop |
34 | 0.56% |
|
fragrance notes |
19 | 3.14% |
|
love urban beauty |
9 | 4.88% |
|
perfume shopping |
15 | 3.54% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 55.7% | |
| 54.3% | |
| 48.2% | |
| 32.8% | |
| 22.9% |
| Website | Referral Sites |
|---|---|
| 6.4 k | |
| 452 | |
| 393 | |
| 299 | |
| 12 |
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