health.govt.nz Overview
Alexa Rank
33,376
Daily Pageviews per Visitor
1.7
Daily Time on Site
2:18
Bounce Rate
62.3%
Search Traffic
49.8%
Total Sites Linking In
4,392
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
69.6% |
|
Australia |
5.1% |
|
United States |
4.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
48 |
|
Australia |
6,158 |
|
United States |
72,207 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
ministry of health |
2.46% |
|
locations of interest |
2.39% |
|
novavax new zealand |
1.82% |
|
healthline |
1.6% |
|
novavax nz |
1.46% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 38,106 | |
| 20,470 | |
| 105,852 | |
| 4,662 | |
| 105,323 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 62,607 | 58 | |
| 1,711 | 122 | |
| 637 | 164 | |
| 222 | 13 | |
| 3 | 7,473 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
ministry of health |
635 | 161 |
|
new zealand |
850 | 160 |
|
auckland |
516 | 202 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
halloween |
25 | 66 |
|
the warehouse |
24 | 48 |
|
resurgence support payment |
24 | 26 |
|
warehouse |
23 | 55 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
vaccine registration |
64 | 28 |
|
resurgence support payment |
57 | 26 |
|
wage subsidy nz |
19 | 26 |
|
wage subsidy |
57 | 28 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
booking vaccine online |
35 | 53 |
|
covid qr code for business |
31 | 56 |
|
how to get a vaccination certificate |
30 | 66 |
|
how to get vaccination certificate |
29 | 68 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
grs nz |
9 | 4.43% |
|
covid vaccine age |
12 | 2.41% |
|
delta |
76 | 0% |
|
vitamin d food |
24 | 1.08% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 55.5% | |
| 49.8% | |
| 26.2% | |
| 23.6% | |
| 7% |
| Website | Referral Sites |
|---|---|
| 4.7 k | |
| 4.4 k | |
| 3.5 k | |
| 463 | |
| 268 |
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